Become a Lead Dog

See How Lead Dog Works

Watch this short video to see how Lead Dog helps Influencers create content, generate homeowner opportunities, monetize qualifying leads, and compete to become the Lead Dog.

You do not need to be a Realtor to make money with Lead Dog. Licensed Realtors may have additional earning opportunities.

LEARN MORE ABOUT AXEN REALTY

How Do You Want to Participate?

Pick the path that fits you. Only the Realtor paths require an active real estate license.

Investor signup is separate — investors can request access from the Lead Dog investor page.

No Monthly Platform Fee

Lead Dog is designed so participating Influencers can use the platform without adding another monthly software subscription to their business.

Lead Dog participates in revenue when qualifying opportunities generated through the platform are monetized through lead sales, referral transactions, or other approved Lead Dog revenue channels.

No monthly platform fee. Lead Dog participates when business is generated through the platform.

We Win When You Win

You Generate the Opportunity

Use Lead Dog training, scripts, content strategies, and your personal homeowner page to create seller conversations.

Lead Dog Helps Monetize It

Depending on the opportunity, Lead Dog may connect it to a qualified cash buyer, a participating investor, or a licensed Realtor follow-up opportunity.

Revenue Is Shared

When qualifying business is monetized through Lead Dog, the applicable revenue split is tracked through the platform. Unlicensed Influencers are paid through lead-sale or approved marketing compensation; licensed Realtors may also participate in eligible referral compensation.

Lead Dog does not charge participating Influencers a monthly platform fee. Lead Dog earns revenue by participating in qualifying lead sales and referral opportunities generated through the platform.

Everything You Need to Build the Business

TikTok & social training

Learn the content approach that starts homeowner conversations.

Content strategy & video scripts

Post with a plan instead of guessing what to say.

Homeowner scripts

Handle the seller conversation with confidence.

Daily activity tracking

Track your lead flow and momentum week to week.

Personal seller landing page

Your own homeowner page that credits every lead to you.

Lead tracking

Follow every lead you submit through the process.

Earnings visibility

See what's pending, what's available, and when payouts land.

Leaderboards

Compete with other Influencers to become the Lead Dog.

Realtor add-ons

Licensed Realtors may add referral, Area Manager, and local buyer/seller opportunities.

Are You a Realtor?

Lead Dog Realtors may have access to additional referral, Area Manager, and brokerage opportunities through AXEN Realty. Realtor-side compensation runs through the brokerage, so those opportunities require AXEN affiliation.

Not a licensed Realtor? No problem — you can still apply as a Lead Dog Influencer and earn from eligible sold leads without joining a brokerage.